Source of Product Information on Urban Choices

All product and manufacturer information published in the Urban Choices catalogue is sourced exclusively from publicly available content on manufacturers’ official websites. Urban Choices uses only information that is in the public domain and does not rely on confidential or proprietary material.

Urban Choices lists only manufacturers that operate an established Reseller Program, ensuring alignment with channel-based sales models.

Content Onboarding Process

Step 1: Manufacturer Profiling
Urban Choices creates a manufacturer business profile using information that is publicly available, including company descriptions, product ranges, and market positioning.

Step 2: Catalogue Content Creation
All product content and imagery are recreated and standardised to fit the Urban Choices catalogue structure and presentation format.
Each product clearly identifies the manufacturer of record to ensure transparency and proper attribution.

Step 3: Publication and Notification
Once published:

      • The listing is made visible on the Urban Choices platform.

      • All subscribers are notified via an automated email newsletter.

In parallel, the manufacturer’s website and other relevant public data sources are added to AskBrian’s Watchlist. These sources are monitored daily, and any newly published or updated content is flagged for review and potential inclusion.

Manufacturer Engagement

Urban Choices remains open and available to engage directly with any listed manufacturer on content development initiatives.
Such collaboration can produce material suitable for:

      • The manufacturer’s own sales and marketing processes, and

      • Listing on Urban Choices for use by the broader reseller and dealer channel.

Sales Professional Subscription

Eligibility and Access

The Sales Professional Subscription is free of charge and available to vetted furniture sales professionals only.
The vetting process is conducted to confirm that the applicant is actively engaged in the sale of furniture products.

Once approved, the subscriber is granted access to the Urban Choices platform in accordance with the subscription tier selected.

Free Access (Vetted Subscribers)

Approved sales professionals receive access to the following at no cost:

      1. Product Catalogue
        Access to the Urban Choices catalogue, with each product clearly referencing the manufacturer of record and providing direct manufacturer contact points at product level.

      2. Manufacturers Directory
        A structured directory of participating manufacturers.

      3. Industry Content
        Access to news, blog articles, new product announcements, and product evaluations.

      4. Industry Specialist Insights
        Contributions and commentary from industry and application-specific specialists.

Premium Subscription Options

Subscribers may elect to upgrade to one or more premium subscription services, which provide access to advanced tools and platform capabilities, including:

      1. AskBrian
        AI-powered industry intelligence and advisory services.

      2. Catalogue, Web, and Print Content
        Advanced content creation and management tools for digital and print use.

      3. B2B and Retail E-commerce Platforms
        Integrated platforms for business-to-business and retail online sales.

      4. Full-Stack ERP
        Enterprise resource planning systems covering sales, operations, inventory, and business workflows.

Urban Choices: Fundamental Value for the Furniture Sales Professional

A furniture sales professional typically represents products from multiple manufacturers, each specialising in different product categories. Together, these manufacturers form a broad and diverse product portfolio.

In addition, most furniture products are offered in numerous configurations, including variations in size, materials, finishes, and functional options. Managing accurate, consistent, and up-to-date product information across this complexity is inherently challenging.

Urban Choices addresses this challenge by presenting product information within a standardised, objective framework, providing a single, trusted point of reference for effective Product Information Management.

Urban Choices provides its core product information framework as a free foundational tool for vetted furniture sales professionals. This foundation is supplied at no cost to subscribers and is intended to support and enable effective, consistent sales activity.

Building on this foundation, Urban Choices offers a range of optional premium products and services, including:

    1. Ask Brian™
      An industry-trained AI agent providing product knowledge, specification guidance, and sales enablement support.

    2. Website and E-commerce Platforms
      Ready-to-launch, modular digital storefronts designed to support both B2B and retail sales.

    3. Full-Stack ERP Backend
      An integrated system combining accounting, CRM, and ERP functionality within a single, unified workflow.

The ongoing development of the Urban Choices platform is driven by the continuous creation and refinement of product content. This content directly contributes to the ongoing training and improvement of Ask Brian™.

When this process is carried out in collaboration with manufacturers, it establishes a healthy, natural, and self-sustaining ecosystem, in which improved content enhances platform intelligence, and enhanced intelligence delivers increasing value to all participants.

Product & Visual Data Management

Urban Choices is not simply aggregating furniture products; it is building a category-defining product intelligence and visual asset platform that sits between manufacturers and sales agents.
In this model, product imagery is not marketing collateral—it is a core system asset that enables trust, consistency, speed-to-market, and scalable representation across multiple sales channels.

To succeed, Urban Choices must treat product data and imagery as enterprise-grade assets, governed to an enterprise standard equivalent to financial and ERP data management.

1. Single Source of Truth (SSOT)

Urban Choices will establish a centralised Product & Asset Master, serving as the authoritative reference for:

    • Product identity (SKU logic, families, ranges)

    • Technical attributes (dimensions, materials, certifications)

    • Configurable options and variants

    • Visual models (imagery, renders, scene compositions)

Principle:

No product or image exists “in the ecosystem” unless it is registered, versioned, and approved within the Urban Choices master framework.

This prevents:

    • Image drift between manufacturers and agents

    • Inconsistent representations of the same product

    • Duplication of effort and rework.

2. Structured Product Data Model (PDM-first)

Urban Choices will develop a PDM-led structure (Product Data Management), not a marketing-led one.

Key characteristics:

    • Attribute-driven (not description-driven)

    • Variant-aware (bases, fabrics, finishes, sizes)

    • Industry-aligned (contract furniture standards, certifications)

    • Machine-readable and AI-ready

This allows:

    • Automated image generation and validation

    • Consistent storytelling across brands

    • Scalable onboarding of new manufacturers

3. Image as Data, Not Decoration

All product imagery will be treated as structured data assets, each linked to:

    • A specific product model

    • A defined configuration state

    • A usage intent (catalogue, lifestyle, technical, sales enablement)


Images are referenced, not duplicated, across:

    • Urban Choices platform

    • Manufacturer microsites

    • Sales agent toolkits

    • Brochures and digital campaigns