Designed Together. Made Locally. Chosen Smarter.
Urban™ Range
A Collaborative Manufacturing Model
The Urban™ Range is a managed collection of furniture developed by Urban Choices in collaboration with local manufacturers. It brings together design intelligence, manufacturing expertise, and real-world application insight to deliver furniture that is relevant, adaptable, and purpose-built for modern environments.
Rather than operating as a traditional private-label brand, the Urban™ Range is a collaborative ecosystem, where trusted local manufacturers contribute their strengths to a unified, application-focused collection.
A Collaborative Manufacturing Model
Urban Choices works closely with selected local manufacturers to co-develop products that meet clearly defined functional, aesthetic, and commercial requirements.
Simplified Choice, Without Compromise
One of the core objectives of the Urban™ Range is to reduce complexity for specifiers, sales professionals, and end users.
Designed for Real Environments
The Urban™ Range is developed around how furniture is actually used, not just how it looks in a catalogue.